AdUp Technology

AdUp Technology is an ad tech company that sells native, display and engagement ads on publishing environments, and mentions its operations in Germany. The site states more than 15 years in ad tech, over 500 active campaigns and more than 250 high-quality publishing environments, and it presents the company as a market leader in the travel sector.

Pricing is per click: advertisers only pay when a user clicks an ad. The site does not mention a minimum spend.

Targeting options include contextual targeting that matches ads to page content, geographic targeting by region or postcode, device targeting such as mobile only, time-based targeting by day and time, and retargeting of previous site visitors. AdUp offers three tracking pixels, described as GDPR-compliant: an engagement pixel for session quality, a retargeting pixel for site visitors and a conversion pixel for post-click actions.

There are three ways to work with AdUp. With self-service, the advertiser manages campaigns in the platform and can start immediately. With assisted service, the advertiser still manages campaigns but can call on expert support. With managed service, the AdUp team implements the campaigns, with limited availability. Payment is possible by PayPal, invoice or bank transfer.