Adverty

Adverty is an in-game advertising platform based in Stockholm, Sweden. Its ad format is In-Play, a trademarked format that places ads inside the game for gaming audiences, and the homepage invites advertisers to reach millions of exclusive people across every screen.

Targeting is described as audience and GEO targeting with precision and contextual relevance.

Adverty works with both sides of the market: game developers integrate its technology into their games across screens, and advertisers buy placements in those games. Both groups use a self-served online portal, where advertisers can monitor and fully control their ad spend and manage and track every detail of a campaign, and developers can do the same for their revenue.

The homepage does not state pricing models, a minimum spend, payment methods, preferred verticals, specific platforms for advertisers or a founding year, so those fields are left empty in this profile until an official page confirms them. Adverty is present on Facebook and Instagram, which are listed below. The company's Stockholm address is published on its site.