AppLovin

AppLovin sells advertising to mobile game players. Its homepage frames the audience directly: over a billion people play mobile games every day, and AppLovin lets advertisers reach them. Two groups of advertisers are addressed. Gaming apps use it to acquire players across game genres, and consumer brands use it to drive purchases, sign-ups and subscriptions on their website or app.

The ads run full screen. According to AppLovin, every ad appears during a natural pause in the game or is chosen by the player in exchange for a reward. A company blog post on its business model adds that AppLovin Ads primarily delivers full-screen video ads that users cannot scroll past: roughly half of impressions occur between game levels, and the other half are rewarded video placements where users watch an ad in exchange for in-game rewards.

The same post states that the vast majority of money on the platform is spent on a performance basis. AppLovin's advertising products have been branded Axon, and the site links to an ads manager and to Axon accounts on social media.

The pages used for this profile do not name a specific pricing model, a minimum spend, payment methods or targeting options, so those fields are left empty until an official source confirms them.