Clickadu is a self-serve advertising network selling traffic across six formats: popunder, in-page push, display banners (300×250, 300×100 and 728×90), video pre-roll, Instant Text Message (a mobile dialog-style unit) and SKIM, where publishers insert links into their pages.
Advertisers buy on CPM or CPC, or let the platform manage bids with SmartCPM and SmartCPA. The advertiser page publishes the inventory leaders by country, and the list is a useful hint at where the volume sits: the United States, Vietnam, India, Germany, France, Japan, Brazil, Indonesia and Italy all appear at the top for one format or another.
The verticals Clickadu highlights are paid content sites, social and entertainment apps, iGaming, tools and utilities, VPN, e-commerce and games. The platform offers the usual set of targeting controls for pop and push-style traffic, and advertisers set up and run campaigns themselves in the dashboard.
The minimum budget to start is $100. According to the help center, deposits can be made by debit or credit card, PayPal or wire transfer, with bank fees applying to wires.
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