Digital Turbine

Digital Turbine offers advertisers ways to reach mobile users both inside apps and on the device itself. Its advertiser product, DT Ads, is described as reaching audiences in moments that matter with ad experiences across a network of more than 82,000 SDK-integrated apps, plus exclusive placements on more than one billion devices. The site gives the overall audience of the platform as three billion users.

A second product, DT Ignite, covers on-device touchpoints: engaging consumers on the device and creating monetization opportunities there. Together, the products support user acquisition, full-funnel advertising and app distribution across on-device experiences, direct-to-consumer channels, alternative app ecosystems and the traditional app stores.

Campaign optimization runs through DT iQ, which Digital Turbine calls its AI-powered intelligence engine, with campaigns optimized for measurable outcomes.

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