ExoClick

ExoClick is an advertising network and ad exchange that has been operating since 2006. Advertisers buy traffic from its publisher ad zones through a self-managed account, and the network's documentation lists a wide catalogue of ad formats grouped into web, video, native, push and mobile placements.

On the web side the formats include display banners in several sizes, sticky banners, popunders, instant message units that imitate a chat box, full-page interstitials for desktop, direct links and email clicks. Video inventory covers in-stream and vertical VAST video, a video slider, outstream video and in-video banners. Native traffic runs through a recommendation widget, and push inventory is sold as in-page push notifications.

Pricing depends on the format. Banners, instant messages and interstitials can be bought on CPC or CPM; popunders are sold on CPM; video formats also support cost per view. On top of these, Smart CPM, Smart CPC and Smart Bid modes let the platform set the actual bid within the advertiser's maximum.

ExoClick works on prepayment only. The payments section of the advertiser dashboard offers credit or debit card, UnionPay, wire transfer and Paxum where available, and the minimum payment for every method is 200 EUR or USD. Funds are credited instantly for all methods except wire transfer, which waits for the bank to clear the payment. Advertisers based in the EU are asked for a valid VAT number.