Infolinks describes itself as a premium real-time engagement platform for advertisers, built on a direct network of more than 25,000 publishing partners. Placements on the network are described as exclusive and are available across multiple platforms.
Advertisers can run display, video and native ad units, and Infolinks mentions multiple ad units without naming each one on its advertiser page. The core of its targeting is real-time contextual intent: ads are matched to the keywords and context of the page, and Infolinks also analyzes the referral source of a visit, combining search and social traffic data. The site adds that further advanced targeting options are available.
Infolinks states a viewability of 90% across mobile and desktop devices; this is the company's own figure.
There are two ways to buy. Advertisers can start an ad campaign with Infolinks directly, or connect programmatically to buy the inventory through their own tools. The advertiser page also offers two presentations, a long and a short version, with more detail on the platform.
The page does not state pricing models, a minimum spend or payment methods, so those fields are left empty in this profile. The site footer shows a copyright range starting in 2007, which is not recorded as a founding year.
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