Liftoff

Liftoff describes itself as a growth acceleration platform for the mobile industry. It serves marketers, agencies, demand-side platforms, publishers and mobile game developers, and its platform is powered by Cortex, which the company calls an AI-enabled growth system built on neural networks.

The product line is split by audience. Accelerate is the advertiser product: user acquisition through machine learning-powered mobile advertising, aimed at attracting and engaging quality users at scale. Vungle Exchange provides programmatic reach and delivery. Monetize is the publisher side, matching global demand with ad experiences inside apps to grow revenue. A creative product focuses on improving ad performance, and an intelligence product, which includes GameRefinery and AppRefinery, provides insights into apps and games.

The homepage features King, Playrix, Badoo, Just Eat and PrizePicks as customers. The site also publishes performance multipliers for Cortex; those are Liftoff's own figures and are not repeated here.

The pages used for this profile do not state specific ad formats, pricing models, a minimum spend, payment methods or targeting options, so those fields are left empty until an official source confirms them.