MGID

MGID is a native advertising platform established in 2008. It places sponsored content recommendations on news, entertainment and other content sites: native widgets under and inside articles, a Smart Widget that times its appearance to reader engagement, an in-content impact unit and native video. The company reports clients in more than 200 countries and supports over 70 languages.

For performance advertisers MGID runs a prepaid cost-per-click model. There is no CPA pricing, but the platform offers optimization tools that steer bids toward a target cost per action. Targeting can be set by GEO, operating system, browser, traffic source and publisher sub-IDs, with retargeting available on top.

The minimum deposit is $100, although MGID itself recommends starting with around $650 so that a campaign collects enough data for testing and for its automated CPA tuning to kick in. Cards can be used directly in the dashboard, including automatic top-ups; bank wires are arranged through an account manager.

Native traffic behaves differently from pop and push: users arrive from an editorial context, so pre-landers and advertorial-style creatives are common.