Mintegral

Mintegral is an in-app advertising platform whose site names Mobvista as its parent company. It offers three lines of business: AppGrowth for user acquisition, retargeting, and monetization for app publishers. A creative studio, Mindworks, produces ads for campaigns, including playable ads made with its Playturbo tool.

AppGrowth is the advertiser product. It lists playables and rewarded ads among its formats and states that it connects directly to 10,000 publishers and 100,000 apps through Mintegral's SDK, with reach extending to the open internet beyond the major platforms. The advertiser pays on CPM or CPI. On top of the pricing model, campaigns can use Target ROAS bidding, for in-app ad revenue and in-app purchase campaigns, or Target CPE bidding aimed at engagement; these are bidding strategies rather than separate pricing models.

The homepage highlights premium traffic and direct publisher connections. It also publishes ranking claims for the SDK across app categories and customer results; those are Mintegral's own figures and are not repeated here.

The pages used for this profile do not state a minimum deposit, payment methods, targeting options or a founding year, so those fields are left empty in this profile.