Outbrain

Outbrain runs a native advertising platform where advertisers create native campaigns and run them on the Outbrain network of publisher sites, choosing targeting preferences in the Outbrain dashboard. Its performance business now operates as Outbrain Direct Response, which the Outbrain site describes as part of Teads, and positions itself around performance marketing on the open internet with contextual insights, advanced targeting and predictive AI.

Outbrain's help center is specific about pricing. The platform runs on a cost-per-click model: each campaign is charged for the clicks it receives at the CPC the advertiser sets, until the budget cap is reached. Budgets have a floor of $20 per day, so a monthly budget must be at least $600, and a campaign budget must be greater than $20 multiplied by the number of days selected.

Payment depends on the billing type. Automatic billing, the default for all users, is paid by credit card: MasterCard, Visa, Discover or American Express. Prepayment billing can also be settled by wire or, in the US only, by ACH. Credit card payments carry a processing fee of around 3% on top of media spend, with an additional fee for clients based in Brazil.

The help center also mentions advanced audience targeting and IAB category targeting, without listing every option on the pages used here.