Revcontent

Revcontent describes itself as a monetization and recommendation engine that connects advertisers to engaged audiences on publisher sites. Its content recommendation widgets run on publisher pages, and the company lists Hearst, CNN, NPR, the Guardian, HuffPost and Rolling Stone among the publishers that work with it. For advertisers the pitch is exclusive placements on publisher sites outside the walled gardens, with campaigns aimed at sales, leads and conversions.

When creating a campaign, the advertiser picks one of two bid types. With CPC the campaign is billed when a user clicks on the content inside a Revcontent widget; with vCPM it is billed per thousand viewable impressions. The help center notes that most clients run on CPC. The daily budget for a campaign is at least $50, while the homepage advertises a quick start with no minimum spending requirement.

Campaigns can be scheduled to serve on specific days, hours or date ranges, and the help center recommends separating campaigns by country, device type, language and targeting strategy. Revcontent offers dedicated account management alongside a real-time reporting dashboard.

Funding options are ACH, wire transfer and credit card (American Express, Discover, MasterCard or Visa). Cards can be charged manually or set to auto-fund the account when the balance falls below a chosen limit.