Taboola

Taboola was founded in 2007 by Adam Singolda and places advertisers' content and ads on publisher sites through its network of vetted publishers. Its advertiser platform is now called Realize, and the Realize page states a reach of 600 million daily active users. The formats Realize names include native and display ads, vertical and motion video, carousels and app promotion units.

According to Taboola's help center, campaigns are paid for on a CPC basis, where the advertiser is charged for each click, or on a CPM basis, where the charge is per thousand views. The bid set on the campaign is what the advertiser pays for each click or view.

Billing comes in several forms. With automatic billing the account has a set billing increment, typically $100, which campaigns can spend before the next charge, and only credit cards are accepted: MasterCard, Visa, American Express and Discover. Accounts on a monthly credit limit or prepayment can also pay by wire, ACH, SEPA or check. Wire, ACH, SEPA and check payments carry no processing fee, while credit card payments may carry a fee of about 2.5% to 3.5% depending on the region.

Realize describes its targeting as based on first-party data and AI matching aimed at users in the consideration and conversion stages of the funnel. It pairs self-serve creative tools, including a generative AI ad maker, with support from Taboola's teams.