Unity Ads

Unity Ads is Unity's in-app advertising network.. Advertisers use it to acquire users for mobile apps and games through ads shown inside other apps. The formats named on the product page are rewarded video, full-screen interstitials and banners. A single SDK connects publishers to the Unity Ads network and to Unity Exchange, and inventory is also sold through bidding in mediation platforms.

Campaigns are managed in a self-serve dashboard. Unity's documentation lists two billing types for user acquisition. Cost per install (CPI) charges only for installs attributed to the campaign and is used for install, return on ad spend and event optimization campaigns. Cost per mille (CPM) charges per thousand impressions and is used for creative testing campaigns. If a CPI campaign accrues more than 10,000 impressions without an install in the last 24 hours, Unity switches it to CPM billing.

On top of the billing type, campaigns can be set to optimize toward return on ad spend or toward retention and engagement events; these are optimization goals rather than separate pricing models. Unity names its AI model, Vector, as the engine behind targeting of high-value audiences.

The pages used for this profile do not state a minimum spend or payment methods, so those fields are left empty.